How I use spirituality in a creative business.

I met a creative last week that didn’t believe in magic or spirituality. She reduced everything to logical or scientific justification, even ridiculing the thought of it.

And I get it. Some people don’t feel connected to another realm or just simply can’t fathom that something exists that they haven’t experienced personally.

It was a shame.

But that’s cool. I want to share with you now how I’ve incorporated spirituality into my creative business to help get it to where it is now — which is an industry-leading content production house doing millions of dollars a year.

1. Vision

I count this as spiritual because, more than a goal, a vision is how you see your life in the future. I see my vision as something that already exists — that I just have to catch up to by creating the right path and building the right doors.

This way, I expect it to happen, because it already is happening.

The magic comes when you see exactly what was in your mind appear in reality.

2. Manifestation

This works with the vision, but manifestation is a powerful spiritual practice as well, that translates into the physical. It’s about seeing something, feeling it, sensing it, and almost willing it into existence.

You can find lots of different ways to manifest stuff, but I’m yet to meet a really successful person who doesn’t admit to actively and purposefully manifesting parts of their life.

Manifestation is creation.

3. Leveraging Divine Guidance

I study my butt off. I read all the books. I do all the courses. I’ve had plenty of experience — and most of the time, I have no fucking clue what I’m doing.

But I do believe that all the answers are already inside us. And they’re inside us because we’re connected to a divinity that can guide us if we know how to listen.

So, I got good at fucking listening.

This can relate to picking a course of action, or even just receiving creative direction and ideas for a project.

Again, many ways to do this. Meditating is the entry level. I prefer a more active meditation. I can’t just sit down and meditate — never have been able to — but I’ll find ways or times when my mind is in that space and actively try and sit in it and listen.

And follow that guidance. Or at least add that divine direction to the logical. Don’t just sit around and wait for voices to talk to you.

4. Employing Empathy

Now, this could be interpreted just as a human behaviour thing, but let me explain.

I employ empathy with our clients to understand where they’re coming from and how they’re feeling in order to produce a result for them.

I employ empathy with my team to understand their needs and the resources they require to do what they need to do.

But the way I employ it is by believing that we are all one energy, connected, experiencing ourselves subjectively — but that we are all basically one.

This also helps me when someone or something happens that triggers me or challenges me. I think, OK, what is this trying to tell me? If they are a reflection of myself, what is it that I am doing to trigger that response?

In essence, it’s a reminder to stop and really see people. See into the person you’re dealing with. And even see more into yourself.

5. Having Faith

This is probably the biggest one that’s had the greatest impact on my life and my business.

And I’m not talking religious faith.

It’s having faith that things will work out. It’s having faith in that guidance. It’s having faith that something awesome is already planned out for me.

It’s having faith in me.

A subset of this is that when, say, bad shit happens, I don’t apply a lot of meaning or emotional baggage to it. It’s just something that needs to happen before all the good shit happens. It’s just a thing. It doesn’t change who I am or where I’m going.

There’s a deep acceptance of events — if that makes sense.

And so for you, this faith could take any shape you want it to. I can’t put a name to the figure I have faith in. There’s no game-day jersey I can wear. It’s not a specifically shared belief or doctrine handed down or dictated. It’s a higher power, based on things I have experienced, voices I have talked to, and spirits I have seen.

And when I’m stuck or unsure, I’m always told to have faith.

Without these things in my business, there is no way it would’ve achieved the success it has, in the way it has.

Can you run a successful creative agency without this? 100%. Is that the way I did it? No. I can only talk about what I’ve done.

But, if you feel you have to sacrifice this part of you for spreadsheets and operations and “business things” — you don’t. In fact, leveraging that part of you might be the boost you need to get to where you want to go.

Now if this resonates in any way with you — stop watching shit for 10 minutes. Press pause, go and sit somewhere, and think about why this article has been placed in front of you, and what it could mean for you as a creative — and what you could leverage so that you can get paid more to do what you love.

That’s all I ask in return.