Hey Photographer! No one cares about your photos.

Look I’ve spent over a decade running creative agencies, I’ve overseen over 18 thousand photography sessions, the value that most photographers think their providing is just flat wrong and its costing them money.

When I made this realisation, I made more money, and I made my photographers more money. (I’ve paid just shy of $4 million in photographer fees - so I’ve done this) 

Clients don’t care about your photos.

They care about what the photos do for them.

Its a completely different things. Your jobs as a photographer is almost everything but giving them a photo.

Here are some thing I’ve personally found people want from a photographer 

To make them look cool

To give them social status

To get them attention or positive feedback

To help them sell their product or service 

To attract other clients

To attract sexual partners ie to get laid

To attract their own source of money

To help them keep a treasured memory

To help them stand out 

To give a certain public perception

Once I learned the difference, my approach to clients went through the roof, my success rate was higher, my sales were higher, but almost more important, my work and my clients experience was better.

Rather than focus and communicate about the light, the composition, the frame, we started talking in a way that assumed the key outcomes were going to be met and that this would help them achieve their goals.

Even little things like rather than have a portfolio of pretty images - we started showcasing case studies of how we helped clients achieve goals, aligning those wins to the desired wins of the new client.  

A simple change made a world of difference.

It might hurt the ego, but it’s what worked for us. It could possible work for you. 

Keep creating.