Finish the job.

One of my pet peeves are people finishing at 90%.

At anything.

In my agency, I can tell when a video editor has checked out for the last 10% of the project.

When I played football I could tell when people slowed down those last few metres of a drill.

And actually just last week I had my landscape contractor try and wrap up work on my driveway about 5 metres shorter then he originally promised.

Finish the fucking job.

And I’ll tell why this is important.

Firstly, I’m not going hire anyone again I know doesn’t put the effort in all the way. If you scrape through on the minimum you can get done, I don’t want you around. And it takes more effort for everyone to pick up your slack or have to push you to the finish line.

Secondly, every one else on your team knows, and they don’t trust you. I don’t trust you. If you're only going to 90% when conditions are ideal, what happens when something hard comes up? When there’s some challenge or friction. What are you giving then, 50%?

You’ve become a liability to people who want to win.

Lastly, you’re building habits of half-arseery that will infect every facet of your life. Not doing what you say you’ll do with affect your integrity, both externally and internally. You’ll give 90% in your work, you’ll give 90% in your fitness, you’ll give 90% in your relationships.

And worst, if you find yourself getting by in the short term on 90%, you’ll probably start giving 80, then 70 etc

And you probably wont even know you’re doing it, because it’ll just become the way you work, and you might get away with it.

And sadly, that’s how so many people work that it’s probably normal.

But fuck normal.

I know I don’t want to be normal.

I want to win, and chase my potential, and do everything I can to create my life the way I want it.

So the next time you have a task to do, do it 100%, if only to build that habit within yourself, a winning habit that will affect all facets of your life.

Keep creating.